About

The IMDAward is aimed at all apprentices at design schools in Switzerland who are training to become an Interactive Media Designer EFZ. Eligible to participate are apprentices who have been completing an apprenticeship as an Interactive Media Designer since August 1, 2020 and are in their 3rd or 4th year of apprenticeship at the time of registration. Interactive Media Designers can participate up to one year after completing their training (apprenticeship started in 2019 and completed in the year of 2024).

This year, students from the field of Interactive Media Design only, are eligible.

The online jury consists of three carefully selected experts within a category. A jury member can judge in several categories. Teachers working in the field of interactive media design cannot be part of the jury.

The jury defines design as the result of a development process that utilizes the potential along the entire value chain and thus generates significant added value.

All products, projects, research work, services and theses that have been created at school, in a teaching environment or in leisure time and convincingly present innovative solutions through a design-oriented development and design process are eligible.

The binding evaluation criteria for all categories include:

– Innovation content

– Added value, benefit and impact

– Quality of execution

– Quality of design

These criteria form the basis for a comprehensive evaluation of the submitted works, supplemented by subject-specific criteria for the respective categories.

The winner (gold, silver, bronze) will be announced during the opening event of the Swiss Interactive Media Design Days on March 12, 2025 and subsequently published online on March 13, 2024 (with no legal recourse).

All award winners (Gold, Silver, Bronze) receive a cash prize and a trophy.

Projects are accepted in the following categories:

– App

– Website

– Animation

– Video

– Storytelling

– Type on Screen

All products, projects, research work, services and theses that have been created at school, in a teaching environment or in leisure time and convincingly present innovative solutions through a design-oriented development and design process are eligible.